Power Point Presentations...
Election campaigns have many component parts that are repeated, leaving aside the peculiarities of each place and their socio-cultural and political circumstances. We put forward our experience of many campaigns with the support of Power Point presentations. These presentations form a framework and a good didactic pointer for displaying our work. On this page we offer some general presentations that can help you to understand the internal logic of a campaign and the nature of our job.

 




 
How to put together a winning election campaign.
Putting the campaign together
This presentation describes a campaign structure, the component parts, its internal logic, the links and connections between the sections. It refers to a campaign design, the route to take to get from one objective to another, and the knowledge you need to create a strategy and the component parts of that strategy.     

                                                                                                     See presentation...






 
Constructing the message
Image and Argument
Here we offer you a method for constructing an election campaign message. From the input needed to construct the message, the knowledge we need to have and the development of the message. What makes up the argument and what makes up the image. The lie of the land, tone and major themes. The argument pyramid, intertextuality, myths, roles and codes of television communication.


See presentation...






 
The Candidate's image
Presentation techniques
Diagnostic. How to work the candidate’s image. Defining the image’s message. Visual script of the campaign message. Certainties. How to handle attacks on our candidate. Physical appearance, communicating roles and myths. Television presentation techniques.


See presentation...





 
Time management
Stages and voter decision taking
Campaign phases. Process of voters’ decision taking in relation to time. Contents, means and primary target groups at each stage of the campaign.


See presentation...





 
Using the media in a campaign
Media according to the message, audience and stages
The Press. Its use, timing, contents, and audience.  Radio. Arguments and  emotion. Segmentation. Television. The point of television at the end of the campaign. Image and emotion. Public events. Other media.


See presentation...