Productions...
The main difficulty at the heart of most campaigns is the
unraveling or breaking up of the strategy. Often the canvasser has one strategy,
the advertising agency has another, while the candidate’s close advisers have
several more. When there is no common criteria, there are many strategies. When
there are many strategies, there is no strategy.
We create and put the campaign strategy in place. Nothing
comes between our strategy and its implementation. We are specialists in running
election campaigns. We carry out the entire process of campaign production;
studies on voter intentions, strategy and political communications. Our team
specializes in translating election strategy into campaign products. Our team
specializes in producing election-winning campaign materials. None of the
members of our team will ever be remembered for winning advertising awards,
although we are proud to be most effective
when it comes to winning elections.
Let’s take two media spots as examples. In this case on
the radio. We have chosen examples from a large client and a small one. The
first is a jingle for a candidate for the smallest election precinct in Uruguay
which has only just over twenty thousand voters. The other example is of a radio spot for the largest
political party in Latin America: the PRI (Institutional Revolutionary Party) in
Mexico.
When
it is a matter of winning elections, there is no difference between a large
client and a smaller one.
Jingle:
Echeverría.
City Hall Campaign, Flores Department, Uruguay, 1999.
(Click
here to listen)
This
jingle was written by Roberto Da Silva, with original music and the rhythm of a
Uruguayan “murga” carnival group.
Radio
Spot. Institutional Revolutionary Party. PRI.
Sinaloa Campaign, Mexico, 2001
(Click
here to listen)
After their July 2000 defeat, the PRI was sunk in a crisis of confidence. There
was even talk of its being dissolved. In
2001, a press release was needed to give the Party its confidence back and to
give its members their pride in being ‘Priists’ back. This spot, written by
Luis Costa Bonino and performed by Miguel Alejandro Torres was a turning point
on the road to the party’s electoral recovery.
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